Calling all insurance disruptors

Michael Lewis
2 min readFeb 25, 2020

Insurance and disruption aren’t two words you hear together. Insurance is reactive, static, safe, slow and clunky whereas disruption is proactive, creative, dynamic, innovative, fast and sexy.

But look a little closer. Insurance has its disruptors — we are small in number but we are growing every day. We are leading the insurtech movement. We’re excited about how insurance could flow invisibly alongside billions of transactions, calculating risk in real-time, protecting every current transaction and every future event, reaching the under-insured, uninsured or uninsurable wherever they may be, without impacting the insurer’s bottom line.

Legacy behaviors are holding insurtech back. 24 month sales cycles, endless meetings, bureaucracy, and difficult procurement processes are killing the smart and innovative platforms that could make these goals a reality. These solutions are ready to act, now.

This is the call of our disruptors manifesto. Eschewing these legacy behaviours and clearing the path to adopting insurtech is the key to revolutionizing the industry as we know it.

If you’re a disruptor hiding inside a traditional insurance company — we want to hear from you.

We value:

  • Continuous innovation over playing it safe
  • Being digital over digitising
  • Customer-centric design over business centric-processes
  • Configuring prototypes over more meetings
  • Partnership over sales

That is, while there is value in the items on the right, we value the items on the left more*

*thank you to agilemanifesto.org for inspiring me back in 2001 :-)

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Michael Lewis

My life’s work has been exploring how we re-evaluate our belief in how companies ought to work and start thinking “upside down” instead.