When I was a schoolboy, I would make a little extra pocket money by buying Creme Eggs in bulk from the local cash & carry and then sell them at a 100% profit margin in the school playground. Fast forward 30 years and it’s my daughter’s turn, albeit she is now designing, sewing and selling Covid face masks to her school friends (and has launched on Instagram too). …

Michael Lewis

My life’s work has been exploring how we re-evaluate our belief in how companies ought to work and start thinking “upside down” instead.

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